Search Engine Optimization - SEO

The Importance of Search Engine Optimization


Search Engine Market Share Chart data from comscore.com

SEO and digital marketing strategy drive online business objectives. Google is the leader in market share and continues to dominate, fast approaching 70% or the market according to comscore.com. While 30% of the market is not to be ignored, Google requires special consideration. Understanding the methods different search engines use for ranking requires a variety of techniques and constant vigilance.

One of the most valuable parts of the SEO process is the regular tweaking of online strategy to maximize exposure and sales. By examining what drives new or existing customers to a website or landing page and the action or inaction, we can determine what strategies work and develop better tactics for ones that don't.

With this strategy, your website will attract more targeted visitors. With millions of users on the web, it’s important to attract the customers who want to buy your products. There are different ways to accomplish that. There is initial one-time work for SEO, but the real results are in the ongoing SEO maintenance. A keyword that ranks #1 this week may be outbid by a competitor next week. To maximize your initial SEO investment, you need to think long term.

Why is the Google algorithm so important?

Search Engines are automated programs called spiders or crawlers that move throughout the web and index pages. Each search engine has its own proprietary way of indexing that is keep top-secret, called an algorithm. Search engines use complex algorithms -- mathematical instructions that tell computers how to complete assigned tasks. Google has dominated the market because of its algorithm which returns the best results for keywords that you are searching. Google's algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based several factors, including how many times the keywords appear on the page. Higher ranked pages appear further up in Google's search engine results page (SERP), meaning that the best links relating to your search query are theoretically the first ones Google lists.

Google and other search engines offer best practice tips that if followed, can help your keywords and site rank higher in their index. Ultimately, content is the most important part of your site. But how it is presented and coded can make or break you. If you build your site with your user's best interest in mind and follow the best practices, the rest will follow. By understanding and following the best practices of Google, Yahoo, and Bing, I can help you get your keywords ranking.

How I can help with your website SEO

We will do a full evaluation of your site and make recommendations on structure, code, tagging, content, online advertising and linking. Here is a brief list of services offered:
  1. Benchmark current state in the search engines
  2. Keyword research and analysis
  3. Competitive analysis for your main keywords
  4. Analysis of HTML and page design
  5. Analysis or addition of robots.txt file
  6. Analysis or addition of xml and html sitemaps
  7. Submission of website to major search engines
  8. Monitoring and maintaining search engine placement
  9. Analysis and recommendations to create a Link Development Campaign
  10. Recommendations for ongoing content creation and updates

We have a history of proven and substanial results with out previous customers.

 

Social Marketing

If you're wondering if social media marketing is right for business, there's really no question. With over 1 billion users of social media worldwide, business can no longer ignore social media. Social media is a great way to drive repeat business and to attract new customers. One of the most tried and true methods of obtaining customers is word of mouth. With virtualization of our personal life, that ability to spread word of mouth has become vast and powerful. Most social sites offer set up of your business for free. This is one of the most overlooked, cheapest, and easiest forms of advertising that is often overlooked. Social Media Market Share

chart statistics by http://www.karmasnack.com/about/social-media-market-share/

Do you need to pay for search engine advertising? Organic vs. Paid

There are 2 types of SEO, paid and unpaid (called "organic") . You don't need to participate in a paid program, although it can be helpful.

Google, Yahoo, and Bing all have paid adword programs but it's important to get your site ranking organically (unpaid) too. Following the recommendations of the search engines for structuring your site, tags, and content will help you rank in those search engine results. An evaluation of your site will reveal the strengths and weaknesses and help us to devise a strategy to move your site up in the rankings.